How PR Works

PR is about your reputation; what you do, what you say, and what others say about you. It is about managing your reputation, and ensuring positive exposure of your organisation is achieved amongst your target audiences.

When businesses are talked or written about in the media, it is, in the majority of cases, because a PR team has provided the information.

PR can help differentiate your business from your competitors, and ensure that messages hit the marketplace with the most impact. It can improve awareness and understanding of your business, and a have a direct impact on sales.

PR is one of the fastest growing industries in Europe. Recent research estimates that growth in the number of jobs in PR has been higher than any management function over the last fifteen years. In 2008 it enjoyed a £6.5 billion turnover in the UK.